UPanda is a platform that provides New Generation who has grown up with a global vision without culture boundaries to communicate to each other with creative projects and campaigns with any forms of new media. 

On June 12, 2019, UPanda and its first image APu was released at the announcement of  "China Giant Panda Global Image Design Competition". The competition lasted six months and received over 2000 works from 22 countries. The ultimate winner APu stands for Chinese youth who embrace the world with culture confidence.